History of Welvaere

From a garden full of hot tubs to a leading wellness brand

Sometimes great things start in the most unexpected places. For Welvaere , that was a backyard, where an enterprising student simply wanted a hot tub to relax outside. But if he wanted one, he had to pay for it himself - according to his father. And so the adventure began. One hot tub soon became more, until the garden was so full there wasn't a blade of grass left. Time for a place of their own. A building was found a block away and with a Chamber of Commerce registration, EasyBubbels was a fact.

But as with any good journey, there was a twist in the story. Sales of hot tubs were stalled by regulations, and the student - now an entrepreneur - had to look for a new direction. He found it in wood-fired wellness. Hot tubs and saunas brought the same relaxation, but with an artisanal and natural character. From a simple retail outlet, the business grew into a place where we developed, built and sold our own wellness products.

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