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Commercial outdoor sauna

Owners of vacation resorts and B&Bs have known this for a long time: guests want more than just a bed and a shower. They’re looking for an experience, relaxation, and something that makes their stay unforgettable. A commercial outdoor sauna is exactly what makes the difference. Guests stay longer, spend more, and book again immediately when they can truly relax in the open air. We build robust saunas that withstand heavy use and ensure greater returns, even when the last leaves fall from the trees.

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Why choose a commercial outdoor sauna?

A professional outdoor sauna sets your property apart from many others in the area. While competitors are still relying on standard amenities, you’re creating a wellness experience that guests will remember for months to come. This translates directly into tangible business results. The marketing value alone more than makes up for a large portion of your investment. Guests take photos of steamy sauna moments against a winter backdrop, write enthusiastic reviews about their relaxation, and share their wellness experience online. Those images attract new guests who are specifically looking for this experience and are willing to pay for it.

Using an outdoor sauna for business purposes means extending your season with winter wellness. December and January suddenly become busy booking months instead of slow periods. Guests specifically book during the cold months to enjoy the contrast between the icy outdoor air and the warm sauna. The investment pays for itself through higher rates. Accommodations with wellness facilities can easily charge 20–30% more than comparable properties without these amenities. Guests accept the extra cost because they perceive the value.

Would an outdoor sauna be a good fit for your business location?

An outdoor sauna can be a valuable addition to various types of accommodations. It enhances the guest experience and aligns well with the growing demand for relaxation and wellness.

At vacation resorts and vacation homes, a sauna offers extra comfort for guests who want to relax together after a day outdoors. At B&Bs and small-scale accommodations, it enhances the overall experience, especially for guests who actively seek peace and quality. At glamping sites, too, an outdoor sauna offers a wonderful blend of nature and comfort.

Different target groups each appreciate their own aspect of the sauna experience:

  • Families use the sauna as a relaxing way to end an active day
  • Couples are looking for peace and quiet, privacy, and some time together
  • Groups of friends appreciate the social aspect
  • Wellness enthusiasts deliberately choose accommodations with saunas

By adding an outdoor sauna, you’re offering more than just a place to stay. You’re creating a space where guests can unwind and take the time to relax.

How much revenue does a sauna generate for a vacation resort or B&B?

Accommodations with wellness facilities, such as a sauna or hot tub, consistently show better results than comparable accommodations without such amenities. Research within the leisure industry indicates that vacation accommodations with wellness facilities can generate significantly higher revenue, partly because they are more appealing to a specific target group with a higher spending budget.

The exact payback period for a commercial sauna varies depending on the situation. Factors such as occupancy rates, pricing, and extended operating seasons play a significant role in this. In practice, many owners find that a sauna leads to higher booking rates, better occupancy during slow periods, and higher review scores.

Wellness facilities enhance the guest experience. Guests plan their stays with a greater focus on relaxation and are often willing to stay longer or spend more on comfort. Additionally, this works to your advantage from a marketing perspective. Wellness facilities are more frequently shared on social media and mentioned in reviews, which boosts visibility and appeal. Our B2B consultants are happy to work with you to determine which sauna best suits your situation.

Outdoor saunas view

What sizes are right for your business location?

Compact models for 4 people are perfect for smaller B&Bs or intimate wellness experiences. These models take up little space but offer full sauna functionality for couples and small families. Spacious models, such as an 8-person sauna, accommodate larger groups and families. Everyone can enjoy the sauna together without feeling cramped. More people per session also means a better return on your investment.

An optional changing room or veranda adds extra comfort and convenience to the sauna. Guests can change in peace and cool down in a sheltered space between sauna sessions, enhancing the overall wellness experience. Panoramic windows also create an open and spacious feeling, making the view part of the sauna experience. The connection to the outdoors enhances the experience and also provides atmospheric images that contribute to the appeal and marketing of your accommodation.

Outdoor saunas view

Custom solutions and installation for professional projects

Choosing the right location significantly enhances the overall experience of your sauna. A spot with a view of greenery, near water, or strategically chosen for optimal privacy enhances the atmosphere and ambiance. We provide advice on positioning and accessibility to ensure the sauna fits seamlessly into your property and existing structures. The design should not be a standalone element, but rather a natural addition to the architecture of your property.

We guide you through the entire process, from concept to completion. Professional installation by our own technicians ensures proper setup and immediate readiness for use. For unique locations, we can also provide custom solutions, such as customized dimensions or integration with existing facilities. You’ll have a single point of contact who coordinates everything, so you can focus on your guests.

Which materials are suitable for heavy-duty commercial use?

For intensive commercial use, the choice of materials is essential. Welvaere 42 mm thick thermowood, which can withstand frequent use and varying weather conditions. This thickness provides excellent insulation, helping to retain heat more effectively and keeping the temperature in the sauna stable. This allows you to use the sauna comfortably and efficiently, even with frequent use.

In addition, a weather-resistant finish is important for minimizing maintenance. Commercial locations do not have time for constant refinishing of wood or paint layers. A robust construction featuring reinforced benches, sturdy hinges, and durable joints ensures that the sauna continues to function professionally for many years. Our saunas are designed with a focus on quality and performance under commercial conditions.

What about maintenance for recreational saunas?

Cleaning between uses takes very little time. Our saunas have smooth surfaces that are easy to wipe down. There are no hidden corners where dirt can accumulate, and no complicated parts that require extra attention.

The materials used are low-maintenance and designed to withstand heavy use. Thermowood and a high-quality finish ensure that the sauna retains its appearance. However, we do recommend treating the wood once or twice a year for optimal preservation. This way, you’re investing in quality that will bring you years of enjoyment.

A sauna that’s intuitive to use prevents questions and ensures a pleasant experience for your guests. If anything is unclear, they can always contact our help desk. This way, you have as little to worry about as possible, and your guests remain satisfied.

The heating systems in our saunas are reliable and low-maintenance. Whether you choose the authentic wood-fired option or an electric outdoor sauna, both systems perform well for commercial use.

Wood-fired or electric for commercial sauna facilities?

The choice between wood-fired and electric heating depends largely on your target audience and how the sauna will be used. Wood-fired heating provides the most authentic sauna experience. Lighting the fire, stoking the flames, and the scent of burning wood create an atmosphere that guests will remember for years to come. For many people, a real sauna is synonymous with wood and flames.

Electric heating, on the other hand, offers convenience and safety. Guests simply turn a knob and don’t have to worry about the heating process. That makes it ideal for situations without constant supervision. Safety considerations play an important role when users vary. Electric systems have built-in safety features and automatic temperature controls. Wood-fired saunas require more user awareness, but they do offer the most authentic experience.

Frequently Asked Questions About Installing a Sauna at Your Vacation Resort or B&B

How much additional revenue can a sauna generate for my accommodation?

Is an outdoor sauna suitable for heavy use by different guests?

Can guests safely use the sauna without constant supervision?

What type of heating system works best for a sauna at a vacation resort?

How long does it take to recoup the cost of a commercial sauna?

Our customers' wellness paradises

Welvaere

REMINDER - The weekend is upon us again, which is the time to relax. Alone, with your partner, friends or family. Whatever your way of relaxing, don't forget to do it! #welvaere #withwelvaere #relaxing #weekend #friday #outdoorlife #outdoorlifeinspiration #sauna #wellness #reminder #gardenlife

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View from our sauna. A beautiful pink evening sky. What a luxury to start the evening like this. Relaxing in privacy. If you come to sleep in our B&B would you also like to use the wellness?

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I guess i take another recovery session tonight.

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#lovelyview #sauna #tønsauna #welvaere #garden #gardenview #happiness #relax #goodlife 🌿

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The stove is burning, our guests can start enjoying a relaxing weekend. Would you also like to enjoy our sauna?

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